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Use the TD Console to Create Your Connection Create a New Connection Log in to Yahoo! DMP to find the Brand ID. If the Target List-ID column is not shown, turn on the displayed item setting. If you have difficulty navigating the Yahoo! Ads Campaign Management Tool layout, contact the Yahoo! Japan support team.Ĭheck the Custom Audience ID, Target List ID. Log in to Yahoo! Business center, then open the creating targeting list page.
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You must obtain the salt string to create a hash string from Yahoo! Japan.Įnables you to identify users with IDFA (Identifier for Advertisers) on iOS or ADID (AdvertisingId) on Android instead of using the cookie.Įxporting to Yahoo! DMP Create Target List in Yahoo! Ads Emails sent to Yahoo! DMP, create a user list by matching the same hashed email on Yahoo! DMP. It allows you to identify users without implementing CookieSync on your because the td_global_id is always synced on the Yahoo! Japan website.Īllow you to identify users without Cookie. The diagram describes the flow for DIrect Targeting and Custom Segment Targeting.Ī 3rd party cookie provided by Treasure Data.
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Direct Targeting: Create a user segment on TreasureData using your own analysis.With the Treasure Data export, you can engage in: Strategic marketing communication is possible due to the various advertising distribution aspects unique to Yahoo! JAPAN. In addition to delivering ads in various formats, Yahoo! DMP can be used for email delivery, web page optimization, etc., so you can take a strategic approach at the right time and means.
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Yahoo! DMP supports the marketing activities of companies with simple settings, various marketing channels, and flexible expandability. The only DMP that can utilize Yahoo! JAPAN's big data. Treasure Data helps you send your own user segment to Yahoo! DMP. This integration allows you to create advertising campaigns on Yahoo! Ads using a customized list of 1st party data from company websites and mission-critical systems related to Yahoo! DMP.
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